"New Tobacco Agreement Excludes African American Media"

"New Tobacco Agreement Excludes African American Media" http://feedly.com/k/1kRVyiK

"...But she could not escape her growing doubts about the industry and her role in it, especially the aggressive targeting of black communities and young people. The breaking point for Wright was the Kool Mixx campaign. Her job was to encourage retailers to place colorful Kool Mixx displays — which featured cartoon images of rappers, DJs and partying African-Americans — near cookie and candy sections.

"That campaign just made me sick. I really understood that this company was targeting African-American youth. I could see it clearly," she said. "I didn't even want a severance package. I wanted to quit."

She became a whistle-blower and a tobacco-prevention advocate, giving talks and sharing her insider's knowledge with anti-tobacco groups.

Now she firmly believes that tobacco companies need to redress their targeting of African-Americans.

We don’t smoke that s---, we just sell it.
We reserve that right for the young, the poor,
the black and the stupid.

Unnamed tobacco executive"