"You start out in 1954 by saying “Nigger, nigger, nigger.”

“You start out in 1954 by saying “Nigger, nigger, nigger.” By 1968, you can’t say “nigger” — that hurts you. Backfires. So you say stuff like “forced busing,” “states’ rights,” and all that stuff. You’re getting so abstract now that you’re talking about cutting taxes, and all these things you’re talking about are totally economic things, and a byproduct of them is that blacks get hurt worse than whites.”
-Lee Atwater, a head republican strategist, in an anonymous interview in 1981. He is admitting that republicans use coded-language to appeal to the racists in their base. Because, as he always said, “people vote their fears.”
Lee, who would eventually become the head of the Republican National Committee, helped Ronald Reagan and George H.W. Bush win their Presidential elections by teaching them to use overtly-racist tactics.
When the N-word became taboo, Republicans began referring to black people in less-direct ways, with terms like “welfare queens.” They learned how to say the N-word, without saying the N-word.
Sadly, this still continues today. As seen in Newt Gingrich’s claim that Obama is a “food stamp President” and Rick Santorum’s assertion that he doesn’t “want to make black people’s lives better by giving them someone else’s money.”
(via thesoapboxschtick)